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BastienChoosing the right HubSpot agency in Europe can make the difference between “nice dashboards” and a CRM engine that actually generates pipeline, aligns sales and marketing, and scales with your…
BastienThe tightrope: fighting inflation without breaking growth Since 2021, central banks have been walking a narrow tightrope: bring inflation back under control without tipping economies into recession. It is a…
BastienDemocracies have always lived with propaganda, rumors and biased media. What is new is the speed, the scale and now the realism of manipulated content. When anyone, with a modest…
BastienWhy green industrial policy is back on the agenda For decades, industrial policy was almost a dirty word in many Western capitals. The market, not the state, was supposed to…
BastienCan the big post-war institutions that structure globalization really adapt to an era of permanent crisis and fractured multipolarity? Or are we watching the slow erosion of a system that…
BastienCoastal villages that slip into the sea. Farmers who abandon their land after the third failed harvest. Families who move not because they want a better life, but because staying…
BastienSalesforce est devenu, en moins de vingt ans, l’un des socles technologiques centraux de la relation client en Europe. Mais une plateforme, aussi puissante soit-elle, ne vaut que par l’écosystème…
BastienIn a few years, synthetic media has gone from amusing face-swap apps to a strategic tool in politics, business and culture. The same technology that allows you to put your…
BastienFor three decades, the global order seemed relatively simple: one dominant superpower, a handful of close allies, and a set of rules framed as “global” but largement conçues à Washington,…
BastienAcross Europe, a new wave of scale-ups is quietly building the next generation of unicorns. Away from the hype cycles and flashy announcements, a handful of teams are reshaping how…
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